Every year, Byrdie brings us The Byrdies, their ultimate beauty awards spotlighting the standout products, innovations, and cult favorites that truly defined the beauty world. For 2025, the excitement is bigger than ever with a whopping 169 beauty products earning a coveted spot across skincare, makeup, haircare, body care, and more.
If you’re looking to refresh your beauty stash with editor-approved gems or curious about what’s making waves this year, The Byrdies 2025 is your go-to guide. Here’s everything you need to know about this year’s winners and why they matter.
What Are The Byrdies?
The Byrdies is Byrdie’s annual celebration of beauty products that have been extensively tested by editors and industry experts. The awards highlight products that excel not only in performance but also innovation, formulation, and user experience. It’s like the Oscars for beauty lovers, offering trusted recommendations for every part of your routine.
The 2025 Highlights
🌿 Skincare Innovations
This year, skincare took center stage with breakthrough serums, moisturizers, and sunscreens that combine science and sensorial luxury. Whether it’s powerful brightening treatments, nourishing face oils, or clean beauty staples, these winners deliver glowing, healthy skin.
💄 Makeup Magic
From foundations that mimic skin to lip products with staying power and blushes that add that perfect flush, The Byrdies 2025 makeup winners are all about enhancing natural beauty effortlessly.
💇 Haircare Heroes
Haircare saw exciting launches that tackle everything from frizz control to scalp health, plus styling tools that make your hair routine easier and more effective.
🛁 Body & Wellness
Don’t forget the body! The awards also feature standout body lotions, deodorants, and wellness products that elevate your self-care routine.
Why The Byrdies Matter
What makes The Byrdies unique is the combination of expert testing and real-life use. Editors don’t just swatch or sample—they integrate products into their daily routines for months, ensuring these picks perform well beyond the hype. This means you get recommendations that are reliable and truly worth your investment.
How To Use The Byrdies To Upgrade Your Routine
- Start with your skin type and concerns: Pick the skincare winners that align with your needs.
- Try trending makeup staples: The Byrdies often highlight products that effortlessly blend innovation with beauty—for example, a foundation that feels like skin or a multi-use lip color.
- Upgrade your haircare: New shampoos, masks, or tools featured are often game-changers for your hair’s health and style.
- Elevate your body care: Explore new body products that make everyday routines feel luxurious.
Where To Find The Byrdies 2025 Winners
The full list of winners and runners-up is available on Byrdie’s official site. It’s a treasure trove for beauty enthusiasts who want to stay ahead of the curve with trusted products that are shaping 2025’s beauty scene.
You can explore the detailed awards right here.
Final Thoughts
If you’re looking for tried-and-true products that have been vetted by beauty experts and real users alike, The Byrdies 2025 is your ultimate beauty shopping guide. From innovative skincare breakthroughs to makeup must-haves and beyond, these winners reflect the best that beauty has to offer this year.
